Post by account_disabled on Mar 7, 2024 17:01:23 GMT 7
The media plan set envisaged the division of the budget by 40% divided on teasing content; for 60% of the final video. The objective of the campaigns set was that of coverage, interaction and viewing of the video . The target was both broad (for the teasing phase, above all, and post-event) and specific (retargeting with interaction received in the teasing). Videomaking For the final video we used: outdoor and indoor shots. For the outdoor shots we alternated different types of shots with the aim of showing in their entirety the most important aspects of the flash mob, such as the scenography and choreography. We planned both long and very narrow shots to enhance the costumes, the movements of the dancers and the contrast between the modernity of the scenography and the historicity of Rome.
Filming of the Flash Mob in Piazza Barberini - Rome Filming France Telegram Number Data of the Flash Mob in Piazza Barberini – Rome Furthermore, the use of the drone allowed us to have an aerial point of view to exploit to enhance the scenography and highlight choral choreography passages . To underline the theme and connect the moodboard to the city of Rome and the BMW Roma brand , we planned to do some filming, with fewer dancers, also in the new BMW Roma Urban Store in Via Barberini. These frames were used, in the final video, as transitions or short moments alternating with the outdoor shots. This way, the link in the video was immediate and the post caption had a more effective CTA .The media plan set envisaged the division of the budget by 40% divided on teasing content; for 60% of the final video. The objective of the campaigns set was that of coverage, interaction and viewing of the video . The target was both broad (for the teasing phase, above all, and post-event) and specific (retargeting with interaction received in the teasing). Videomaking For the final video we used: outdoor and indoor shots.
For the outdoor shots we alternated different types of shots with the aim of showing in their entirety the most important aspects of the flash mob, such as the scenography and choreography. We planned both long and very narrow shots to enhance the costumes, the movements of the dancers and the contrast between the modernity of the scenography and the historicity of Rome. Filming of the Flash Mob in Piazza Barberini - Rome Filming of the Flash Mob in Piazza Barberini – Rome Furthermore, the use of the drone allowed us to have an aerial point of view to exploit to enhance the scenography and highlight choral choreography passages . To underline the theme and connect the moodboard to the city of Rome and the BMW Roma brand , we planned to do some filming, with fewer dancers, also in the new BMW Roma Urban Store in Via Barberini. These frames were used, in the final video, as transitions or short moments alternating with the outdoor shots. This way, the link in the video was immediate and the post caption had a more effective CTA .
Filming of the Flash Mob in Piazza Barberini - Rome Filming France Telegram Number Data of the Flash Mob in Piazza Barberini – Rome Furthermore, the use of the drone allowed us to have an aerial point of view to exploit to enhance the scenography and highlight choral choreography passages . To underline the theme and connect the moodboard to the city of Rome and the BMW Roma brand , we planned to do some filming, with fewer dancers, also in the new BMW Roma Urban Store in Via Barberini. These frames were used, in the final video, as transitions or short moments alternating with the outdoor shots. This way, the link in the video was immediate and the post caption had a more effective CTA .The media plan set envisaged the division of the budget by 40% divided on teasing content; for 60% of the final video. The objective of the campaigns set was that of coverage, interaction and viewing of the video . The target was both broad (for the teasing phase, above all, and post-event) and specific (retargeting with interaction received in the teasing). Videomaking For the final video we used: outdoor and indoor shots.
For the outdoor shots we alternated different types of shots with the aim of showing in their entirety the most important aspects of the flash mob, such as the scenography and choreography. We planned both long and very narrow shots to enhance the costumes, the movements of the dancers and the contrast between the modernity of the scenography and the historicity of Rome. Filming of the Flash Mob in Piazza Barberini - Rome Filming of the Flash Mob in Piazza Barberini – Rome Furthermore, the use of the drone allowed us to have an aerial point of view to exploit to enhance the scenography and highlight choral choreography passages . To underline the theme and connect the moodboard to the city of Rome and the BMW Roma brand , we planned to do some filming, with fewer dancers, also in the new BMW Roma Urban Store in Via Barberini. These frames were used, in the final video, as transitions or short moments alternating with the outdoor shots. This way, the link in the video was immediate and the post caption had a more effective CTA .